The Force India team will now be called Sahara Force India, as Sahara India Pariwar has picked up 42.5% stake in the Force India team for $ 100 million. Team principal Vijay Mallya retains 42.5% stake has made a cool profit with the dilution of his stake in the team. Subrata Roy Sahara will now be the Chairman of the team. The joining of Sahara on-board will help Force India develop a wind tunnel and simulator to better its performance in the coming Formula 1 season. Sahara will benefit from the exposure it will receive through advertising of the Sahara brand on the Force India cars. Sahara has been an active sponsor of the Indian cricket team and also owns IPL team Pune Warriors. [click to continue…]
Force India Formula One Team announced the launch of the Force India F1 Team Academy. The only F1 Team in the country has aimed at identifying racing talent in India and providing vocational and academic training for young Indians aspiring to a serious professional career in motorsports. On April 25, 2011, the Academy will launch its first comprehensive initiative, the ‘Hunt for 1 from a Billion, to identify and groom a future racing star from India. The Academy will fully support the winner over the next three years and a career path will be drawn out, depending on the progress made in 2012. The intent is to groom the winner through various stages leading up to a point where the winner is qualified and ready to apply for a super license from the FIA to drive in Formula 1. [click to continue…]
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