Ford is set to launch its best selling Mustang range of perfumes in India which will be followed by a line of apparel, toys and car accessories. Harley-Davidson earns nearly 15-20% of its revenues by just selling merchandise – jackets, coffee mugs, lighters, boots, pillow covers and Spider Man tees for kids. The American bike maker is planning to launch its range of merchandise in India as well.
Bajaj Auto is also set to launch Kawasaki and KTM branded merchandise which it plans to sell through its probiking outlet. Although it might sound new for Indian manufacturers to venture into the merchandising world, Ferrari has presence in the country through various stores can’t be ignored. The Italian sports car maker has a tie up with Puma. It also has notebooks on offer made in collaboration with Acer. However is the the premium for the brand name justified? We don’t think so, unless of course you like to showoff.
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September 15, 2010 at 6:27 pm
Wow this is really exciting..nice to know that such big brands are launching their fashion accessories in India. Already many brands like Calvin Klein, Ralph Lauren are available at stores like ShoppersStop and other showrooms across India. Now Mustang perfumes would be new addition to the list.. thats gr8. Ferrari will get huge response for sure. :) Thanks for the update.