MotorBeam – Indian Car Bike News & Reviews

Hero Honda will reveal is new global brand identity post its break up with Japanese automaker Honda in London on the 9th of August, 2011. The new brand identity is the first step by Hero Honda to transform into a major global brand. Wolff Olins has worked on HeroMoto Corp’s new name, logo, brand architecture [...]

Bajaj Auto started the concept of Pro-Biking showrooms across the country when they launched the Pulsar 220 DTS-Fi. The showrooms became a platform for prospective buyers to witness the bikes before buying them. There was also test drives on dynometers, which would give a feel of the engine performance to the buyer. Now a Hero [...]

Hero Honda has reported record sales in the past few months. The company is facing a capacity crunch due to the high demand it is facing on its motorcycles. Things are only set to get worse as Hero Honda plans to expand into global markets post its break up with Honda. Thus a fourth plant [...]

Bought a Hero Honda recently and excited about servicing it, don’t be. Because what once used to be among the best in providing service to motorcycle owners of the world’s largest 2-wheeler company is no more near as competent. The issue with Hero Honda is, they bite more than they can chew. Sure they sell [...]

Hero Honda had just one hurdle left for its name change to Hero MotoCorp, which the company has now successfully overcome. The world’s largest 2-wheeler company has got sharedholders’ approval to change its corporate name to Hero MotoCorp. The company has forwarded the approval to the Registrar of Companies for the final change. The Munjal [...]

Hero Honda might have lost its technology partner but it has gained freedom to execute its plans according to its whims and fancies. The world’s largest two-wheeler maker now plans to enter global markets and is considering setup of plants and assembly operations overseas. The company is also looking at developing foreign specific markets as [...]

With Hero Honda changing its name to Hero MotoCorp, the company also plans to launch new bikes. The first is the dirt bike which we had discussed about earlier. Other than that, two mass commuter motorcycles will be rolling out from the Hero Honda factory soon. These bikes will be branded as a product of [...]

Hero Honda plans to launch a dirt bike in India. Yes a dirt bike (something similar to what you see in the above picture). The dirt bike will be launched under the Hero MotoCorp banner and is expected to go on sale by the end of 2011. It will be powered by a 180cc engine [...]

Few weeks ago we had written about the new name of Hero Honda. Now the company has finalized the name to be Hero MotoCorp Limited. This has been registered with the Registrar of Companies. However a final formality still remains, the nod of shareholders. Thus the company will call for an extraordinarily meeting on the [...]

Just recently we had posted about Honda wooing the dealers to Hero Honda to join them. But now we hear of a development, wherein Hero Honda has enticed close to 150 engineers from its rival 2-wheeler manufacturers. The company is planning to setup a competent R&D center and has hired engineers from Bajaj, Mahindra and [...]