Nissan new global compact car, the Nissan Micra, also known as the Nissan March in other markets, has topped 54,000 customer sales orders around the world as of September 13, six months after the world’s first launch in Thailand. Greatly exceeding company expectations, orders for the all-new Nissan March/Micra have surpassed regional monthly and annual targets in a very short period of time. Export of Nissan’s Micra-badged version to European countries from Chennai Plant in India will begin in October. In Europe, Nissan Micra, first introduced in 1983, is recognized as an iconic city car. In addition, the company plans to start production of Nissan March in Mexico in early 2011. Nissan’s new global compact car is set to be introduced in over 160 countries and regions around the world.
First released in Thailand in mid-March, it has already topped 25,700 units which is 28% more than its yearly target of 20,000 units for the Thai market in six months. Two months after its Japan launch on July 13, orders have reached 21,857 units as of September 13. This represents more than five times the monthly target of 4,000 units. In India, Nissan Micra received approximately 4,000 customer orders since its start of booking on May 25. For China, sales orders have reached 3,000 two weeks after the start of sales on August 30.
