Hyundai, the country’s second largest car maker is all set to launch its small car, the EON in Nepal by January next year. Hyundai had launched the same car in India in mid October this year. It is the smallest car from Hyundai till date and will be sold in Nepal through Laxmi Intercontinental which is their local dealer. Mr. Abhishekh Dhungana, Marketing Officer of Laxmi Intercontinental said on this occasion that the EON will be targeted at the entry level customers who want to buy their first vehicle. The EON wil be offered to the customers at around 1.5 million NPR. However, it is not clear how many variants are going to be retailed in the country. In India, Hyundai offers the product in 7 variants altogether starting from the Lite (lowest) and going all the way to Sportz (top).
According to Mr. Dhungana’s estimates, the EON will be launched in 3 variants in the country. The EON will be priced lower than the company’s current offering, the Santro. The Santro is sold at a price tag of 1.7 million NPR and is the cheapest car available in the country from Hyundai. Mr. Dhungana is very confident that the EON has a very good potential in the country and will attract large volumes. The EON offers many class leading features like MP3 player with USB support, keyless entry, airbags, power windows and air-conditioning which are not present in cars with similar prices. We also think the EON has got a good potential in Nepal and will fetch good volumes. Hyundai has made a good move after it didn’t garner the expected response from the Indian market, mainly due to the soaring fuel prices and high competition in that segment.
