2012 Tata eMo Concept

Indian conglomerate, Tata Group in association with France’s Dassault Systèmes S.A. is developing an electric car which will be priced below $20,000 which in Indian currency would cost more than Rs. 10 lakhs. Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The likely time of launch has not been revealed yet and there is no news on the investment amount too.

The group is looking at leveraging the talent of a global engineering team to meet the design and cost constraints so as to come up with a vehicle targeted towards a specific segment providing the desired comfort levels and all this within a price tag of $20,000. Lot of constraints isn’t it? The project would be a win-win situation. So, what is in store for Dassault Systèmes?

“Tata Technologies is a key business partner for us and we see its innovative and forward-looking project as the perfect example of how our 3DEXPERIENCE platform is critical to collaboration with OEMs for accelerated development cycles”, Monica Menghini, Executive VP, Dassault Systèmes, said.

Tata Group’s IT services arm, Tata Technologies, has carried out an initial feasible study using the Dassault Systèmes 3DEXPERIENCE platform. The study named electric MObility (eMO) study was conducted and it was seen that the idea of developing a vehicle under that price was a feasible one. The major constraint for the company is to fit all the systems in a small space at the same time providing spacious seating for four passengers. For development of such an eMO, the company is bringing together over 300 Tata technologies engineers from across the world. Tata Group’s Auto arm, Tata Motors on the other hand had earlier announced that it had plans to develop and electric version of Indica hatchback for British, Norwegian and Danish markets. No progress was however seen on that end.

Tata eMo Dashboard

Tata eMo Interior

2012 Tata eMO side

2012 Tata eMO rear