Hyundai Veloster Technology Promotion

Hyundai India showcased the Veloster at the 2012 Auto Expo. The company later put the Veloster at its dealership in Delhi. Now Hyundai put the above picture on their official facebook fan page asking people interested in the Veloster to call the company’s customer care. The customer care will take down your number and tell you that they will get back. However don’t get too excited as the Veloster is not being launched in India anytime soon. We spoke with Hyundai India some time back and they said the Veloster is being used by the marketing department to showcase technology.

Hyundai has already launched two vehicles (new Sonata and i-gen i20) this year and the third one (new Elantra) will be launched next month. The company does not plan to launch any new product or product upgrade this year. The fluidic Santa Fe will be launched early next year. The remaining months of 2012 will see Hyundai concentrating on promotional activities only. The Veloster fits in perfectly in such a scenario, as it grabbed several eye balls at the Expo.

The Hyundai Veloster uses a 1.6-litre GDI engine to produce 135 BHP of power and 167 Nm of torque. This motor is one of the most advanced petrol engines around and is mated to a 6-speed manual or 6-speed dual-clutch gearbox. There are paddle shifts on offer too. A turbocharged version of the GDI engine produces close to 200 BHP of power. The Veloster is a globally the replacement of the Tiburon which was Hyundai’s sports coupe.

The 3-door Veloster is not really very popular in India, still Hyundai is using it as a promotional tool to create awareness about the technology in their cars. What is stopping GM, Ford and Fiat from bringing in the Chevrolet Camaro, Mustang and Alfa Romeo respectively. The aforementioned cars have a cult following globally and can really spread awareness about the parent brand which manufactures it.

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