
How Bajaj Auto’s Discover Strategy Went Horribly Wrong
Bajaj Auto has launched way too many Discovers, while also discontinuing models silently. This has led to customers losing faith in the brand while...

Bajaj Auto has launched way too many Discovers, while also discontinuing models silently. This has led to customers losing faith in the brand while...

The price hike has been due to the excise duty roll back and has increased prices on all KTM models by around 3-5 percent....

Kawasaki has silently introduced the 2015 ZX-10R 30th Anniversary Edition in India that is priced at a Rs. 20,000/- premium over the regular version....

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Mahindra is finally planning to launch the Mojo after showing it around 5 years back. The model has been expected for a really long...

The new Pulsar 200 SS was likely spotted at an event outside India with the international launch expected in a few weeks. If there...

Kawasaki has shown commitment to Indian bikers by not only not hiking prices but also reducing them in spite of increase in excise duties....

While its market share in India has been faltering, Bajaj aims to grow on a global scale and plans to double its sales to...