Research and Markets, a data analysis firm ranked the following as the top five companies in the global motorcycle industry with data collected from 2006-2011 –
1. Honda Motor Company Limited
2. Yamaha Motor Company Limited
3. Hero MotorCorp Limited
4. Bajaj Auto Limited
5. Harley-Davidson Incorporation
The firm compiled a study observing the global motorcycle industry, its competitive landscape, the corporate and marketing strategies employed by the motorcycle companies as factors to have made an impact on the motorcycle industry dynamics. The companies were ranked on the basis of the average market size or revenue, average net profit, average operating profit and annual growth rate as some of the driving forces of these companies.
Two-wheelers are seen as a mode of transport in developing regions such as Asia and Latin America and are expected to remain as the most promising markets for scooters, motorcycles and mopeds. Other influencing factors such as the economic condition, demographic condition and environmental regulations are also seen to impact market dynamics. Our very own Hero MotoCorp and Bajaj Auto made it to the list. Both the companies are doing well in the home market and have been expanding to emerging markets as well.
Other factors such as buyers power, degree of competition and new entrants and substitutes also affect the market (Porter’s 5 Force Model). The study is limited to a comparative analysis of the five companies based on their respective company overviews, their geographic footprints, market strategies, corporate cultures, business structure, financial metrics, market definition and scope, market performance and SWOT analysis. For those who want to have a detailed look at the report, it is available for purchase at a price of $1980 from their website.
Source – Research and Markets