Lamborghini drops Lanzador EV plan, opts for plug-in hybrid instead
Lamborghini has revised its electrification roadmap, confirming that the production version of the Lanzador will no longer be a fully electric model. Instead, the Italian performance brand plans to introduce the vehicle with a plug-in hybrid powertrain, signalling a more cautious approach toward battery-only supercars.
The Lanzador was first previewed as a concept in 2023 and had been earmarked as Lamborghini’s first mass-production EV, originally targeted for the latter part of the decade. Following an internal assessment of market conditions and buyer preferences, the company has now concluded that demand for fully electric supercars remains extremely limited within its customer base.
Company leadership has indicated that buyers in this segment still prioritise the sensory and emotional aspects associated with traditional high-performance engines, including sound, throttle response and mechanical character. As a result, the brand believes a rapid transition to full electrification could present commercial risks if customer acceptance does not keep pace.
While the all-electric version has been dropped, the Lanzador project itself continues. The upcoming model will instead combine an internal combustion engine with electric assistance, aligning it with Lamborghini’s broader shift toward high-performance hybrid systems already seen across its current range.
The company has also stepped back from earlier considerations of introducing a fully electric successor to the Urus in the near term. Given the SUV’s importance as Lamborghini’s highest-volume product, the firm appears intent on avoiding major technology shifts that could affect its core sales stability.
For now, Lamborghini’s strategy centres on expanding plug-in hybrid technology as a transitional solution. This allows the manufacturer to address tightening global emissions rules while retaining the performance characteristics and driving engagement expected from the brand.
The move reflects a wider trend in the high-performance automotive sector, where some manufacturers are reassessing the timeline for fully electric flagship models even as others continue pushing ahead with battery-electric supercar programmes.
