With the launch of the Tata Aria cross over, Tata Motors aims to raise its UV market share in Gujarat. The company currently commands 12% market share in Gujarat. Currently, around 7-8% of utility vehicles (UV) sales comes from Gujarat. Through the Aria, Tata Motors is confident of enhancing its market share in the UV segment significantly. The company enjoys an overall 13% market share in the UV segment across India which comprises 17% of the net sales of the auto industry.