Mercedes-Benz India has streamlined its product portfolio by discontinuing several entry-level and electric models, signalling a clear shift towards higher-end offerings in the country.
The company has removed the Mercedes-Benz A-Class Limousine, Mercedes-Benz EQA and Mercedes-Benz EQB from its official website, alongside the Mercedes-Benz EQE SUV. This development comes just ahead of the brand’s upcoming electric sedan, the Mercedes-Benz CLA EV, which is set to debut later this month.
According to the carmaker, existing inventory of these models has been fully sold out. The company is now directing prospective buyers towards its next-generation electric offerings, with the CLA EV positioned as a key entry point into its battery electric vehicle (BEV) range.
The portfolio revision reflects a broader strategic move by Mercedes-Benz in India to focus on the higher end of the luxury market. The company has previously indicated its intent to prioritise value over volume, particularly as margins in the entry-level luxury segment come under pressure.
This shift also follows a reported decline in sales within the brand’s more affordable range. Rather than competing aggressively on pricing, the automaker appears to be doubling down on its strengths in the premium space.
With the discontinuation of the A-Class Limousine, which was earlier the most accessible Mercedes-Benz in India, the entry point into the brand’s lineup has now moved up. The Mercedes-Benz GLA becomes the most affordable model currently on sale, carrying a higher price bracket than its predecessor.
At the same time, the CLA EV is expected to serve as the brand’s new entry-level electric offering, though its anticipated pricing suggests it will not cater to budget-conscious luxury buyers.
Some of the discontinued electric models had relatively brief tenures in the Indian market. The EQA, for instance, was positioned as the brand’s most affordable EV, while the EQB stood out as a three-row electric SUV. The EQE SUV, on the other hand, was introduced as a more premium electric alternative within the lineup.
Their removal indicates a recalibration of Mercedes-Benz’s EV strategy in India, potentially aligning with evolving demand patterns and the brand’s premium-focused direction.
Looking ahead, Mercedes-Benz plans to reintroduce the Mercedes-Benz GLB in its second-generation avatar. While the previous version was discontinued last year, the new model is expected to return as a completely built unit (CBU) with an internal combustion engine, although a launch timeline has not yet been confirmed.
Overall, the latest changes underline a conscious repositioning of Mercedes-Benz in India, with fewer entry-level options and a stronger emphasis on premium products and advanced electric vehicles.
