In a bid to grab more attention, Tata Motors has displayed three kitted out vehicles at the Big Boys Toys Expo 2015. All three vehicles get only visual changes.
With sales figures falling month on month and new products not selling in huge numbers, things aren’t looking too good for Tata Motors. After falling a few positions in the sales charts, the company has thought of fighting back and they are trying their level best to market their products well. To draw more attention towards their vehicles, the Indian carmaker has displayed kitted out versions of the Nano GenX, Bolt and Safari Storme at the Big Boys Toys Expo 2015. Whether these will help the brand improve sales remains to be seen.
First in line is the Nano GenX AMT gearbox variant which gets some useful features along with some additions to make it look sportier. The changes will draw the younger crowd towards the car. It gets the below mentioned changes.
- Body kit
- Spoiler
- Body graphics
- Remote opening boot lid
- Sunroof
- Alloy wheels
- Art leather seat covers
The Bolt which was launched not too long ago by Tata Motors hasn’t been off to a great start in terms of sales. Its elder sibling, the Zest is available at a not too high premium which makes customers shift towards it. But with the visual changes, it might attract a few people. It gets the following additions.
- 5-point safety harness in line with rally requirements
- Rally alloys with knobby tyres
- Rally livery
The real SUV from the Tata stable, the Safari Storme gets a lot of additional features to make it feel well equipped. It gets various changes inside out listed below.
- Hood scoop
- Hood deflector
- Alloy wheels with MT tyres
- Navigation device
- Chiller cum warmer box
- Seat covers
- Coat hanger
- Roof mounted auxiliary lamps along with DRLs
- Tailgate mounted cycle carrier
