Honda Two-Wheelers has registered 1 crore sales of the Activa since its launch in 2001 and the company has also earned a 59% market share in the scooter segment.
The Honda Activa was first launched in India more than a decade back in 2001 and it instantly became a sales sensation. The Activa sold 55,000 units in the first year itself and within three years Honda became a market leader in that segment. The scooter sold 2.1 million units in the last fiscal and Honda has also gained a 59% market share in the scooter segment in India. Also, the Activa has bagged the highest selling two-wheeler in India mark in June and July 2015. Honda has now registered one crore sales of the Activa and it is a great feat achieved by the company.
The Activa that was launched in 2001 and the model that is available today have a lot of differences. The Japanese manufacturer has launched a lot of variants and updates of the Activa over the years. People have preferred the scooter thanks to the Honda brand name and the reliability that it offers. Initially, the Activa didn’t have many rivals and it got off to an easy start but in today’s market there are a lot of players in the scooter segment and most of them are better than the Activa in many ways but still none of them manage to beat this Honda when it comes to sales.
Currently, Honda offers the Activa in a number of variants like Activa-i, Activa 3G and Activa 125. The Activa-i and Activa 3G come with a 109cc engine that produces 8 HP of power and 9 Nm of torque while the Activa 125 is powered by a 124cc motor churning out 8.6 HP of power and 10.1 Nm of torque. The scooter is priced between Rs. 49,853/- to Rs. 59,472/- depending on the variant. The Honda Activa faces competition from the Mahindra Gusto and Rodeo, Suzuki Let’s and Access, TVS Scooty Zest and Jupiter, Yamaha Ray and Alpha.