You read it first on MotorBeam. Mahindra is actively pursuing the 2-wheeler space and plans to boost market share in this industry where it has entered only recently. While Mahindra has been present in the scooter space for sometime now, the company’s motorcycle journey isn’t anything to write about. In 2010, the company unveiled the Mojo and Stallio with the latter going on sale in the domestic market. The Stallio flopped badly because it wasn’t a reliable product. Mahindra quickly re-worked the bike and launched a reliable product with the name Pantero. It also showcased the Centuro at the same time.
When Mahindra launched the Centuro, they had no idea about how successful it would be as the sales caught them by surprise. The Centuro was an instant hit, bringing Mahindra raves and applauds. The Centuro has alone led Mahindra to new highs and the company plans to keep the momentum going. The automaker will be launching a new variant of the Centuro at the 2014 Auto Expo. This new variant will be devoid of many features (flip key, DTE, etc) for an attractive price point in the entry-level motorcycle segment. But the Centuro devoid of features is nothing but a Pantero!
However Mahindra wants to cash in on the popularity of the Centuro by offering new variants of the motorcycle. The base Centuro should cost around Rs. 4000/- less than the current top-end Centuro. The company has a slew of products lined up for launch in 2014. Currently all the upcoming products are under extensive testing with the Mojo likely to go on sale in the next couple of months. First showcased in 2010, the Mojo has taken a long time to come to the market but looking at the prototype on test, we have high expectations from this 300cc motorcycle.