We are at the new 2011 Ford Fiesta launch. The company will be revealing the price of the much awaited sedan soon and you can catch everything in the live stream (edit – its not over) as it unfolds. The new Ford Fiesta is expected to shake the segment with its fantastic ride and handling balance along with feature rich variants. Ford has priced the new Fiesta quite aggressively to take on the new Hyundai Verna head on. The new Ford Fiesta price starts at Rs. 8.23 lakhs for the base variant which gets all the basic features of top variants.
“We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move. Ford India is proud to be the sixth manufacturing location in the world to produce the All-New Fiesta” – Michael Boneham, President and Managing Director, Ford India.
12:20 – The launch of the all new Fiesta has been kept low key by Ford due to unfortunate blasts last evening. The company is offering airbags as standard across the range.
12.25 – ABS, EBD, Airbags, Steering mounted audio controls, remote key standard across all variants. The top of the line Titanium+ variant gets voice activated controls, cruise control and climate control.
12.30 – The pricing has been announced by Ford. The all new Fiesta is available in 4 variants.
Ford India today also introduced its first-ever 1.5-litre powertrains – 1.5 L Ti-VCT and 1.5 L Duratorq TDCi engines that will drive the premium sedan. The engines are designed and tuned to deliver an uncompromising razor-sharp performance, addictive drivability and best-in-class fuel efficiency. Both powertrains will be manufactured in Ford India’s state-of-the-art engine plant at Maraimalai Nagar.
The All-New Fiesta is available in four premium trims, across eight variants – Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission. The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, Delhi). Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options.
2011 Ford Fiesta Petrol Price
Fiesta Style – Rs. 8,23,500/-
Fiesta Trend – Rs. 8,77,200/-
Fiesta Titanium – Rs. 9,17,200/-
Fiesta Titanium + – Rs. 9,42,200/-
2011 Ford Fiesta Diesel Price
Fiesta Style – Rs. 9,27,200/-
Fiesta Trend – Rs. 9,77,200/-
Fiesta Titanium – Rs. 10,17,200/-
Fiesta Titanium+ – Rs. 10,42,200/-
(all prices ex-showroom, New Delhi).
The all-new Fiesta at a glance
1. Best-in-class fuel efficiency and low-emissions: 17 km/L (petrol) and 23.5 km/L (diesel) as per ARAI; BS-IV compliant engines.
2. First-in-segment Advanced Bluetooth Voice Control: Hands-free control over mobile phone, radio, CD, USB, iPod and electronic climate control.
3. First-in-segment electronic power assisted steering (EPAS) with Pull Drift Compensation technology adapts to changing road conditions
4. First-in-segment cruise control: Fiesta’s cruise control allows the driver to set and maintain speeds while driving on highways
5. Best-in-class Noise, Vibration and Harshness (NVH): A super quiet cabin and rattle-free ride
6. Automatic Climate Control with faster cooling and electronic climate control.
7. Class-leading safety: Front dual airbags, construction with high strength and boron steel provide better protection, Anti-Lock Brake system (ABS) and electronic brakeforce distribution (EBD)
8. Rear Parking Sensors: Better control while reversing.
9. Eye-catching Kinetic Design: Sweeping bold lines, sculpted, clamshell bonnet and prominent wheel arches.
The event is now over, thanks for tuning in! Read the complete review of the all new Ford Fiesta here.
