Bajaj Working On A New 125cc Bike, Will Help To Capitalise On A Hyper-Competitive Segment
Bajaj Auto has confirmed that they are working on a new 125cc bike. They will be launching this bike to strengthen the brand’s presence in the 125cc segment. The brand revealed its intention to launch a 125cc bike during the recent earnings call.
The Indian motorcycle manufacturer offers 4 models in the 125cc segment. The range starts with the Pulsar 125 and goes up to NS125. These models have an average price difference of Rs. 6000 to Rs. 7000 between them. Another model can fill the gap, especially in the region-specific markets that the brand seems to focus on.
Expected Model Name
Notably, the Bajaj Discover 150 has been phased out. Bajaj can revive the Pulsar P150 design, repositioning it as a 125cc offering. In that case, Bajaj may name it the Pulsar P150. The 125cc segment is a hyper-competitive area where budgets meet consumer demand compared to even the 100 – 110cc segment.
Rivals like the TVS Raider 125 indicate that Bajaj needs to step up its game and launch a bike that caters to a large consumer market.
