Bentley Reveals New Logo Design, To Debut On An All-New Concept On July 8, 2025
Bentley has introduced a new design for its iconic logo, which features the letter ‘B’ with wings on both sides. The emblem will make its debut on the concept car the brand is set to unveil next week. Bentley has redesigned its logo 5 times in its 106-year history.
Design
According to Bentley, this logo redesign is the most drastic that they’ve done to this point. Designed under the design director, Robin Page, the new logo features more angular wings and a sharper profile. The new logo is similar to a peregrine falcon with a streamlined profile.
The central ‘B’ logo is inspired by luxury watches. This iteration has the ‘B’ emblem in a bevelled glass piece that is surrounded by a thicker metallic band. Notably, the designer has taken into account the usage of standalone ‘B’ without the wings, and it will remain clear and recognisable.
New Concept
Bentley is also set to debut a new concept car with the new logo on July 8, 2025. The new concept will showcase some of the traditional design cues combined with the brand’s future design language. Bentley has showcased a teaser of the concept with the new logo and X-shaped inserts alongside a thick vertical LED strip.
The Bentley logo is illuminated and housed in a trapezoidal section, situated on top of all elements.
