Ford has increased the prices of the Endeavour, after reducing them during the festive season.

Ford Endeavour
The price of the base variant Trend 4×2 AT remains unchanged

Ford India has silently increased the prices of its flagship SUV, Endeavour by upto Rs. 2.85 lakhs. Surprisingly the price of the base variant Trend 4×2 AT remains unchanged at Rs. 23.78 lakhs (ex-showroom, Delhi). The biggest hike is on the 2.2 Trend 4×4 MT variant by Rs. 2.85 lakhs.

The other variants which have got a price hike are the 3.2 Trend 4×4 variant which has been hiked by Rs. 1.75 lakhs. Since the price of the base model remains unchanged, Ford has still managed to maintain the large SUV’s position as a value-for-money offering in the premium 7-seater SUV segment.

Recently, during the festive season Ford had reduced the prices of the Endeavour by upto Rs. 2.82 lakhs to not only cash in on the festive mood but also to undercut its key rival, the Toyota Fortuner, which it did by a huge margin.

Ford Endeavour Price Hiked

– 2.2 4×2 AT Trend
Old Price – Rs. 23.78 lakhs
New Price – Rs. 23.78 lakhs

– 2.2 4×4 MT Trend
Old Price – Rs. 23.78 lakhs
New Price – Rs. 26.63 lakhs
Change – Rs. 2.85 lakhs

– 2.2 4×2 AT Titanium
Old price – Rs. 27.50 lakhs
New Price – Rs. 27.93 lakhs
Change – Rs. 43,000/-

– 3.2 4×4 AT Trend
Old price – Rs. 25.93 lakhs
New Price – Rs. 27.68 lakhs
Change – Rs. 1.78 lakhs

– 3.2 4×4 AT Titanium
Old price – Rs. 29.76 lakhs
New Price – Rs. 30.89 lakhs
Change – Rs. 1.13 lakhs

(all prices, ex-showroom, Delhi)

Ford Endeavour Details
The Endeavour faces tough competition from the Fortuner