Ford has recorded the first TVC for the Figo Aspire with Farhan Akhtar being the brand ambassador for the upcoming compact sedan.
Having commenced production at Ford’s new state-of-the-art facility in Sanand, the Figo Aspire sedan was caught shooting for its first TVC at Palm Beach Road in Navi Mumbai. Spotted in its production-ready guise, the compact sedan was seen with actor/director Farhan Akhtar at the driver’s seat who will also be the product’s brand ambassador in India. With the TVC being shot and trial production commenced, Ford India could launch the new Figo Aspire as early as June in the country.
Doing a quick recap on the specifications, the Figo Aspire compact sedan will be powered by the updated 1.2-litre petrol and 1.5-litre diesel engine options under the hood, paired to a 5-speed manual transmission; while there will also be the 1.5-litre petrol motor paired to a dual-clutch 6-speed automatic transmission on offer. True to the concept showcased last year, the Figo Aspire gets a black and beige themed cabin and carries several parts from the Fiesta and EcoSport models in Ford’s lineup.
The Figo sedan comes loaded with features like multi-function steering wheel, Ford multimedia system with Ford AppLink and Bluetooth connectivity, voice commands, SMS readouts, emergency assist, phone dock system and much more. Ford will also be pulling a segment first by offering side airbags along with front airbags on the Figo Aspire that will further enhance the safety quotient of the car but will be limited to the top spec variant. The launch of the Figo Aspire will be followed by the hatchback version in the later part of the year.