The wait will get over next week as Ford India has officially sent out invites for the launch of its much awaited compact SUV, the EcoSport. You have already read and seen everything about the Ford EcoSport already, including the review, video, shootout with its closest rival, brochure, accessories list, etc. The only thing which is not known yet is the price and Ford will announce the pricing of the EcoSport on the 26th of June, 2013.
The Ford EcoSport was first showcased at the 2012 Auto Expo and has taken a long time coming. Ford might have lost sales to the Renault Duster but the company had no option but to delay the launch, as it worked tirelessly to localize components. The EcoSport features very high local content, which will ensure a competitive price for the vehicle. The base 1.5-litre petrol variant should start at around Rs. 6.49 lakhs (ex-showroom, Delhi).
If you are planning to buy the EcoSport, you should head to a Ford dealer right away and book the vehicle, as bookings were opened last week. The expected waiting period on this sub 4-metre vehicle is expected to run up to 3 weeks. The flagship colour might be Mars Red but our inquiries with dealers reveal colours like white and blue are quite famous too. The Ford EcoSport might be the next success story in the Indian market, if and only if Ford get their pricing spot on.