Hero Honda company is considering exporting motorcycles to Tanzania which are more suitable for rural farmers. The company has send marketing executives to Tanzania to conduct a feasibility study. If the study turns out positive, then the world’s biggest manufacturer will start exporting the Splendor to Africa, but doesn’t plan to set up a plant there, atleast not in the near future. Honda is not impressed as they have a good base in Africa and the entry of Hero could affect their sales.