With so many plans up for this year already in place, Hero MotoCorp aims to sell 6,00,000 units by the end of this month and according to the recent updates, it is really close to the goal.
The best time for any manufacturer in India for selling any product is during Navratra-Dussehra and Diwali period. It’s that time of the year when every household purchases something new and it turns out to be a golden period for the manufacturers which we notice when all sorts of advertisements with various offers occupy more space than news itself in newspapers and hoardings of the same can be found everywhere.
The scenario is same for India’s two-wheeler market leader Hero MotoCorp wherein, it was overwhelmed with a double-digit growth in the ten day long Navratra-Dussehra period with close to 4,00,000 units sold and is further aiming to sell about 6,00,000 units in retail sales by the end of this month. The models that drew huge volumes included Maestro Edge, Glamour, Passion Pro, Splendor and Splendor Pro.
With the success of Hero Maestro Edge at an amazing starting price of Rs. 50,551 (ex-showroom Mumbai), the manufacturer is ready to launch the new full metal body Hero Duet, sometime soon and aggressively gain the market share in the scooter segment as well. These scooters are the first of the products to have been developed by Hero on new platforms through its in-house technology, since separating from its erstwhile partner Honda.
Hero MotoCorp has also raised its scooter production capacity to 13 lakh units in the second quarter of this fiscal year, as compared to 10 lakh units in the first quarter by looking at the potential in the scooter segment. The company reportedly emerged as the highest exporter of scooters in the country with about 80,000 units shipped in the financial year 2014-15. In order to further enhance its sales during the festive period, the company has planned to come up with various advertisements, customer engagement initiatives and strategies to exploit the most out of this time.