Honda launched the Amaze in India on 11th April 2013 and since then the carmaker has managed to sell an impressive 30,000 units of the Brio based sedan. The Amaze is the first model in the history of Honda India to achieve this milestone so quickly. Since April this year, the carmaker has experienced growth every month and 65 percent growth during April-July 2013 compared to the same period last year. Thanks to 90 percent localisation of the Honda Amaze, the company has managed to price the Honda Amaze aggressively in order to compete head on with the segment leader Maruti Suzuki Swift DZire.
The company claims that 80 percent of Amaze customers are first time Honda buyers. They are strengthening its current dealership network as well as after sales in Tier II and Tier III cities as well. They currently have 154 outlets in 98 cities which will be increased to 162 outlets in 102 cities during 2013–14. In order to reduce the waiting period of the Honda Amaze, the Japanese automaker will commence third shift of production at their Greater Noida plant from November 2013.
The Honda Amaze is the first diesel powered car in Honda’s Indian portfolio. The sub 4-metre sedan is available in both diesel and petrol engine options. The 1.2-litre i-VTEC petrol engine produces 88 PS of power and 109 Nm of torque, mated to 5-speed manual and automatic transmissions, returning a claimed 18 km/l of fuel economy. The 1.5-litre i-DTEC diesel engine produces 100 PS of power and 200 Nm of torque, mated to a 5-speed manual gearbox, returning 25.8 km/l (claimed). It comes with a starting price of Rs. 5.05 lakhs (ex-showroom, Delhi).