Honda Dream Yuga 110 Launch

Honda Motorcycle and Scooter India (HMSI) will introduce few more 100cc bikes for the Indian market in the near future, acknowledging the segment’s high demand in the country. Post its split from the Hero Honda joint venture, Honda strategizes to become the market leader in the two-wheeler segment in India by 2020. Honda’s recent launch, the Dream Yuga 110, has been doing so good that the company even increased its production by 50 percent to satisfy the market. The upcoming bikes too might be based on the Dream Yuga platform. These new additions will boost the company’s sales volume, knowing that India is the second largest two-wheeler market after China.

The Honda Dream Yuga has proven to be very beneficial, with the company viewing it as a new start to a long journey ahead. Generally, the bikes in the 100cc category boast of fulfilling the end-user expectations of affordability, good mileage and low maintenance. These bikes, thus seem to be the ideal mode of personal transportation for the common working man in India. This is the reason why this segment has the highest sales volume. So for Honda, these upcoming 100cc models based on the established Dream Yuga platform will prove to be successful.

Honda is already enjoying its market share in India as it posted a 39 percent growth in the month of August 2012. The company has two fully functional manufacturing plants in Manesar and Tapukara, with the latter opened for operations last year. A third plant is also expected to come up near Bangalore in 2013. With the commencement of production at this facility, Honda will have an annual production capacity of 4-million units which currently lies at 2.8-million per year. Including the third factory, Honda India’s total investment in the country amounts to Rs. 3250 crore.