Hyundai has decided to increase the production of its Creta SUV. The Creta has been a big hit and the demand for the SUV is much more than the carmaker had anticipated.
Hyundai is believed to have always followed the possibility of ‘doing the right thing at the right time’. The carmaker’s success in India is envied by many major automotive giants simply because of Hyundai’s knack of introducing one blockbuster product after another. Hyundai recently tasted success with its Creta urban SUV, which now commands a waiting period of 3 months. Thus, in order to meet the unprecedented demand, the automaker has decided to ramp up the production of its Creta SUV.
The Hyundai Creta was launched last year with India acting as the supplying hub for both the domestic and international markets, of the SUV. Hyundai expected to sell 6000 units of the car every month but the vehicle has garnered 90,000 bookings in its first 6 months, pushing the waiting period to 3 months all across the country. Currently, the Creta’s production rate is below 10,000 units per month, with about 7000 units going into the domestic market and 2000-3000 units being exported. Hyundai is increasing the overall production rate to 12,500 units with 10,000 units being allotted to the domestic market and the rest being exported.
Hyundai says that when they entered the urban SUV segment, the annual number of SUVs sold in the segment was 12,100 units. It aimed to capture around half of that market at around 6000 units. But the SUV’s customer response exceeded Hyundai’s expectations and the automaker is laughing all the way to the bank.
The Hyundai Creta SUV is a classic example of the Korean carmaker’s understanding of the Indian market. The Creta is a success due to its size-deemed to be as perfect for Indian roads and conditions, and a loaded equipment list. It was also helped by the fact that upon comparison to its competitors, the SUV gained many brownie points as the Ford EcoSport is smaller, the Renault Duster has less equipment, the Mahindra Scorpio is considered too crude and the Mahindra XUV500 is more expensive. The Creta is priced between Rs. 8.69 – Rs. 11.29 lakhs for the petrol variant and between Rs. 9.56 – Rs. 13.8 lakhs for the diesel variants.
Hyundai Creta Production
– Hyundai has decided to increase the production of its Creta SUV
– The production numbers has been upped from the current 10,000 units a month to 12,500 units per month
– This has been done to reduce the waiting period of the car from the present 3 months to 1 month
– Hyundai India supplies the SUV to the domestic as well as the international market