Mahindra has launched the Genio, its next generation commercial vehicle. The 1.2 tonne pick up, is being targeted to cater to the small and medium businessmen transportation need and is expected to change the face of the pick-up industry in India. The Genio is competitively priced at Rs. 4.99 lakhs (BS3 ex- showroom, Thane). The BS4 compliant version is also available for BS4 markets. The second product to roll out of Mahindra’s Chakan facility, the Genio is powered by a CRDe engine equipped with 75 HP power and 220 Nm torque, which allows it to handle any kind of load and terrain with ease. Top speed is a modest 120 kmph.


Because of mDI CRDe technology the oil change interval of the vehicle is 20000 km. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the 1st time in India, we are offering SLR seat belts for safety of driver and co driver. Not only this, it has cross members on the doors which save the passengers in case of any eventuality of accidents from the side. It comes fitted with Radial tubeless tyres which is also an industry 1st in commercial pick up vehicles. It ensures that tyre does not burst in case of puncture when a vehicle is on the highway.


Genio has adjustable Power Steering, 80.5 cubic feet cabin space, semi bucket seats with front back adjustment and recliner, Independent front suspension to absorbs all shocks on Indian roads, Car like gear shift, ride quality of a UV, wider and bigger windscreen and doors and also split back glass for better ventilation.


Genio comes with floor console which has mobile changing point, Bottle holder, coin holder etc. The dash board has a wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among pickups of 6.15 meters which help negotiate any kind of narrow lane. Measuring distance and mileage is very easy as it has an in built trip meter in the instrument cluster.


Genio is available in four attractive colour options Metallic Drizzle shine, Diamond White, Marvel Granite & Skyline Blue. It is available at 70 dealerships at launch and by mid February it will be available across PAN India dealerships.