Mercedes-Benz has created a tremendous buzz in the Indian social media community with the A-Class. Originally the vehicle was scheduled to be launched in June but now the date has been pre-pond to 30th May. The year of 2013 has been a year of offensive strategy for Mercedes-Benz. The automaker plans to launch as many as five models this year. Mercedes is India’s second highest selling premium brand which is led by Audi (in the first months of 2013). So, it is trying hard towards the brand development program.
Mercedes-Benz has also launched an exciting contest. The winner of this contest will get a chance to win a new A-Class or a holiday trip to Ibiza. To participate in this contest, one needs to upload a favorite party photograph tagging #Aclasspulsate. The automaker has also come together with MTV to launch an A-Class youth campaign. This is in accordance with Mercedes’ plan of attracting young Indian car buyers.
Mercedes’ offensive strategy can be seen on every social media site such as YouTube, facebook, Pintrest, Instgram and M B Indian Blog. The A-Class will be launched in both petrol and diesel variants. According to experts, the most exciting feature of this hatchback would be the pricing. At a price of around Rs. 22 lakhs (for the base variant, ex-showroom) and such high fan following, it has the potential of becoming a hot selling model for the German automaker.