Mercedes-Benz has opened its very first showroom in Madhya Pradesh, which is located at Ring Road, Devas Naka, Indore. This sprawling new facility called Benchmark Cars is 20,000 square feet big and sees an investment of over Rs. 50 million (Rs. 5 crore). The German automaker proudly boasts of the biggest luxury car showroom in MP and has the full range of cars of display, along with special accessory zones, customer lounge and a Mercedes-Cafe. The dealership has 11 service bays which can service 10 cars a day. This new showroom helps Mercedes-Benz to continue to be the leader in the luxury car space as far as distribution network goes.
“With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our commitment to the market and also to our discerning customers of Madhya Pradesh,” Mr. Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India, said.
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