MG extends EV Assured Buy Back programme, offers guaranteed resale value
JSW MG Motor India has announced an expansion of its Assured Buy Back programme for electric vehicles, extending the coverage period from the earlier three years to up to five years. The move is aimed at addressing long-term ownership concerns and improving resale confidence among EV buyers.
Under the revised programme, MG EV customers can opt for a guaranteed buyback value at the end of three, four or five years of ownership. Depending on the tenure and plan selected, the assured resale value ranges between 40 percent and 60 percent of the vehicle’s original price. Previously, the scheme offered a fixed 60 percent buyback value after three years.
The company has clarified that the Assured Buy Back programme is independent of any loan or finance scheme. Customers are free to choose how they wish to conclude ownership at the end of the tenure, with options to retain the vehicle, exchange it for a new MG model or surrender it under the buyback arrangement.
In addition to private buyers, MG has extended resale value benefits to commercial users of the MG ZS EV. Commercial customers owning ZS EVs that are up to three years old will also be eligible for assured resale support under the programme.
By extending the buyback duration and widening eligibility, MG aims to reduce depreciation-related concerns associated with electric vehicles while making upgrades to newer models more predictable for customers. The initiative also reflects the brand’s effort to strengthen long-term ownership confidence as EV adoption continues to grow in India.
