[youtube:http://www.youtube.com/watch?v=I-9OOtBso3s 540 375]
Bajaj Auto has finally released a commercial for the Pulsar 200 NS. This commercial is named Pulsar Mania 2.0 but somehow doesn’t live up to the fantastic Pulsar Mania 1.0 (video attached at the end of this post). The Pulsar 200 NS is seen in all colours (except red) in the new Pulsar commercial, doing some stunts, showcasing the handling capability of the second generation Pulsar. Some of the moves might remind you of the Hero Xtreme TVC, where the rider does something similar.
Bajaj Auto has taken its own sweet time to release this commercial as the company follows a very different approach with advertisements. The Pulsar is a very big brand in India and there was no need to popularize the product at the time of launch, due to the huge fan following. Now with the overall market sentiment being on the negative side, the Pulsar Mania 2.0 commercial comes at the right time to create some awareness about the Pulsar 200 NS, which is the flagship Bajaj bike.
Bajaj Auto could have highlighted the features of the Pulsar 200 NS in this video, by talking about the engine, chassis and other engineering bits. However the focus is on the stunt-ability of the bike. The Pulsar 200 NS is a huge leap from old Pulsars, in terms of performance, handling and braking. It is also the fastest Pulsar till date, hitting 100 km/hr in less than 10 seconds. The company plans to launch two new Pulsars this year, including a sub-200cc model. The other larger capacity Pulsar is the Pulsar 375.
[youtube:http://www.youtube.com/watch?v=6rgLwYpFWm8 540 375]