Shell announced an economy demonstration program named as Shell Fuel Economy Refresh to promote their fuel. With the rising price of fuel these days, it has become quite important for vehicle owners to keep an eye on the fuel economy. Also the world fuel reserves are expected to last only up to the year 2050. With these facts in mind, Shell has initiated this program to bring an awareness among the people and make them learn the value of economy, which can help reduce overall fuel consumption and prevent quick depletion of resources.
The Research and Development team of Shell has been working hard for quite some time to innovate on a fuel that is high on economy and has been successful through the way. The main reason for higher fuel consumption has been low grade fuel. Impurities present in the fuel causes friction in the engine cylinders after the fuel combustion has taken place. This is the primary cause of higher fuel consumption. To avoid this problem, Shell has come out with a formula to extract maximum efficiency out of its fuel.
As a part of this initiative, the campaign is running live across all Shell outlets at Bangalore, Mysore, Pune, Hyderabad, Chennai, Ahmedabad, Baroda, Rajkot and Surat with demonstation on both 2-wheelers as well as 4-wheelers. Shell usually has its outlets on the outskirts of the city, a strategy which they have followed for reasons best known to them. The price of fuel at Shell outlets is slightly higher but the quality and service makes up for the additional cost.