The Tata Bolt has failed to make an impression on the sales chart and the company has decided to limit sales to the commercial cab market only.
The Tata Bolt was launched as a successor to the Indica Vista early last year. While the Indica has been hugely successful, neither has the Vista, nor the Bolt done well for Tata Motors. The second new product to be launched under the ambitious HORIZONEXT strategy, the Bolt wasn’t priced as attractively as the Zest. The result is just 785 units being sold last month while the segment best seller Maruti Swift has done 13,934 units.
Due to poor sales, rumours started to creep in that Tata Motors is planning to pull the axe on the Bolt, with production being terminated. But the company has instead decided to restrict sales to the commercial cab market only. The automaker will concentrate its efforts on the Tiago hatchback which has been received very well by the market. The Tata Tiago commands a waiting period of three months and bookings have crossed 30,000 units, it’s the best selling Tata car currently.
Was the Tata Bolt a bad car? Not at all! We had the diesel Bolt for more than 8 months with us and were very impressed with the vehicle, specially the positive strides the company has taken in quality. But the resemblance to its predecessors and optimistic pricing resulted in poor sales. The company is working on the Bolt replacement which will be an all new model using the automaker’s new IMPACT design language.
Selling the Tata Bolt to fleet and cab operators will help the company clear inventory. The taxi market is seeing huge demand thanks to ride hailing services like Ola and Uber. Tata Motors has sold just 17,000 units of the Bolt since its launch 18 months ago.
Tata Bolt Sales
– Tata Motors hasn’t stopped production of the Bolt and plans to keep it on sale
– The Bolt won’t be sold to private car buyers but will be limited to the commercial market
– Tata Motors has sold 17,000 units of the Bolt in the 18 months it has been on sale
– The automaker will focus its efforts on the well received Tata Tiago
Source – CarDekho.com