Tata Motors Samsung Tie Up

Tata Motors and Samsung Electronics have announced their partnership to provide in-car infotainment system for their future products. The Indian car manufacturer unveiled their two new offerings Tata Bolt and Tata Zest at a pre-Auto Expo event. These new offerings will show us the glimpse of the new infotainment technology, which will connect the driver to the car’s system in a seamless manner for convenience. Samsung’s Drive Link app based on the MirrorLink technology will offer access to the smartphone features.

Tata Motors has taken a promising step ahead in terms of tech for their future cars that will provide safe use of connectivity while driving. Functions such as listening to music, hands-free calling and navigation will be taken care of with this technology in a flawless manner. The ConnectNext is one of the key pillars of Tata Motors’ HORIZONEXT strategy that match customer needs in today’s day and age. Such features can be seen on cars today but according to Samsung and Tata Motors, these will have a much advanced interface and ecosystem.

Some of the key features of the Drive Link technology are – vehicle information, service reminder, text-to-speech reader for text, composing text while driving, emails, social media updates, cloud services and much more. This technology provided by Samsung is future ready and many more things can be done with such technology if implemented accordingly. We hope to see such tech on the upcoming Zest and Bolt offerings that will be launched in the second half of 2014.

Tata Nexon