Renault to start exporting Kwid to Brazil, to ramp production to 10,000 units a month    Mercedes to be ready with BSVI engines by 2018    Mahindra KUV100 production to be hiked    Chevrolet Essentia and Beat Activ won't be sold in Australia    GM can't sell Gujarat plant as government doesn't give it clearance

Hero MotoCorp To Focus on Rural India

Total Shares 0

Hero Passion XPro

Hero MotoCorp has said that they will focus on sales in rural India to increase their annual sales which dropped by 2 percent last year for the first time since a decade. With tough competition from Japanese ex-partner Honda and a very healthly rate of growth of 37 percent since last year, Hero MotoCorp is trying to strengthen its hold in the villages by coming up with many innovative ideas like free health checkups and free bike service for existing customers.

Hero MotoCorp is India’s largest bike manufacturer and 45 percent of the sales come from the rural sector. No other bike company has such a popular standing in the Indian villages. Now with rising rural income and general agricultural output, the buying capacity of rural India has gone up. So to attract more and more customers to their showrooms, the Indian bike manufacturer has devised schemes like free bike service as well as free health checkup camps in over 1,00,000 villages across India

Many analysts support Hero MotoCorp’s view and say that focusing on rural India will help make up losses in urban sectors. As Hero has a much wider dealer and service network in villages as well as popularity compared to other bike brands, they should encash on the opportunity and try and increase sales. Hero MotoCorp bikes have been few of the most reliable and cost effective bikes with very low maintenance as well as very high fuel efficiency which is very important in this market.

Hero Moto Impulse 2

Comments on this entry are closed.

2016 Yamaha R3 Test Ride Review

2016 Yamaha R3 Test Ride Review


February 2, 2016    Adwait

The Yamaha R3 is a much more composed bike rather than a purpose oriented race machine Yamaha has finally entered into the quarter-litre sportbike segment with the YZF-R25 and YZF-R3. While other Asian markets get the 250cc version, Yamaha Motor India fortunately offers us the bigger brother – the R3. The bike was long due […]

Honda Drive To Discover 6 – Royal Exploration

Honda Drive To Discover 6 – Royal Exploration


February 1, 2016    Javeid Khan

The CR-V, City, Jazz did well amid rugged conditions in Honda’s latest Drive to Discover Barely before the dust had settled as we moved into the new year, Honda was ready with the first event of 2016. The ‘Honda Drive To Discover’, now into its 6th season, is all about exploring the country while experiencing […]

Maruti Swift vs Mahindra KUV100 vs Hyundai Grand i10 – Comparison Video

Maruti Swift vs Mahindra KUV100 vs Hyundai Grand i10 – Comparison Video


January 30, 2016    Javeid Khan

Catch All The Latest Videos, Subscribe To   Further Reading – Mahindra KUV100 Review Hyundai Grand i10 Diesel Review Hyundai Grand i10 Petrol Review Maruti Swift Review Tata Bolt vs Maruti Swift Hyundai Grand i10 vs Tata Bolt vs Maruti Swift Hyundai Grand i10 vs Tata Bolt vs Maruti Swift – Video

Suzuki Gixxer vs Honda CB Hornet 160R – Shootout

Suzuki Gixxer vs Honda CB Hornet 160R – Shootout


January 27, 2016    Faisal Khan

Shootout: Suzuki Gixxer vs Honda CB Hornet 160R; Shootout No. 145 Price OTR Mumbai: Rs. 89,836-91,004/- (Suzuki Gixxer), Rs. 92,222-97,226/- (Honda CB Hornet 160R) These two motorcycles are the best offerings in the 150cc commuter space and are fun to ride Competition in the 150cc segment has always been at its peak and there is […]

Return to Top ▲Return to Top ▲