Honda To Launch Jazz In June

Sat, Mar 14, 2009

Honda Jazz


2009 honda jazz india Honda To Launch Jazz In June

Honda India will launch the Jazz hatchback middle of this year. Honda is currently grappling with the problem of making the Jazz (which would sport a 1.2-litre petrol engine), price-competitive for the Indian market. The Jazz is priced higher than the City in many foreign markets, including Thailand, but still manages to sell more. However, the Indian market is price conscious and analysts point out that people may not be very eager to pay a big price for a hatchback, despite its luxury and safety features.

“The Jazz will be a premium segment hatchback and we do not expect that it will overcome the sales numbers of the City sedan in India,” Masahiro Takedagawa, president and CEO Honda Siel Cars India said.

The City sedan currently sells for Rs 7.5-8.6 lakh (ex-showroom Delhi) and averages around 5,000 cars in monthly sales. The Jazz would share the platform and many components with City, making it easier for Honda to source the inputs in bulk at competitive prices and keep localisation at over 70% initially.

Jazz gets the premium tag due to the company’s focus on making it luxurious and safe by adding features like airbags, ABS (anti-lock braking system) and G-CON Technology (an advanced passive shielding that offers the occupant a survival zone in case of an unavoidable collision). Honda, however, believes that customers would be willing to pay for the additional features.

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4 Responses to “Honda To Launch Jazz In June”

  1. sufi Says:
    March 14th, 2009 at 3:38 pm

    in india not many people are concern about the safety features of their cars …..they usually take more intrest in their lookss,….however rumours says that the car is gonna cost around 6 to 6.5 lac rupees…..

  2. Harshad Says:
    April 2nd, 2009 at 2:48 pm

    If its that costly not many would buy it.

    3.

Trackbacks/Pingbacks

  1. Honda Testing Jazz In India says:
    April 4, 2009 at 7:01 am

    [...] India plans to launch the Jazz in June this year. The Jazz was snapped by team-bhpian max-bhp on the Greater Noida Expressway [...]

  2. Honda India Confirms Jazz Launch says:
    April 23, 2009 at 7:00 am

    [...] As posted earlier, the Jazz will be launched in India in the month of June and is likely to be the most expensive petrol hatchback in the market with an expected base price of Rs 5.5 lakh. Jazz also called Fit in certain markets, is the only small car in Honda’s global portfolio. The car will have a new 1.2 litre engine developed exclusively for the Indian market, which delayed the launch by one year. Jazz also comes strapped with a toughened suspension to meet stiff roads conditions in India. “Jazz will have all the features found in a premium large car. Our survey shows that 80% hatchback customers feel that these cars lack legroom and headroom space which we have addressed in Jazz,” Honda India MD and CEO Masahiro Takedagawa said. “We will try to pass the benefit of lower excise duty on Jazz but 30% of its components are imported and the weak rupee may lead to a higher price,” Mr Takedagawa added. [...]

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