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February 2013 Bike Sales Figures & Analysis


2013 Honda Activa

It has been long time since we published the last bike sales figure article. So we feel sorry for not being able to do it after August last year. But there are some uncontrollable reasons behind it. First and foremost, not all manufacturers release their sales figures regularly. So it becomes difficult to put it together and have consistency in it. But from now onwards we will try to provide you with 2-wheeler sales article regularly.

The Big Picture - The 2-wheeler market in India is quite big in volume. In a single month, more than one million vehicles get sold considering sales of all manufacturers. We will see how every 2-wheeler manufacturer has contributed this month.

Hero MotoCorp - The major contributor of total sales is Hero MotoCorp which accounts for around 40% market share as always. New launches from Hero MotoCorp like Passion X Pro, Ignitor are doing well as per company reports. The company is increasing scooter manufacturing capacity to 60,000 units per month from the current 54,000 units, thanks to its latest scooter Maestro. Overall Hero MotoCorp sold 5,04,271 units in February and total 10,59,068 units in the first two months of this year.

Bajaj Auto - is the second biggest manufacturer of two-wheelers in India, selling 2,91,297 units in February and a total of 5,92,658 units in this year. Bajaj Auto is targeting to tap entry level market to gun down Hero MotoCorp with their Discover line-up and hence they recently launched the Discover 100T. Effect of Discover 100T launch can be seen in the coming months.

Honda - For the company, scooters have always remained a strong point as scooters contribute to more than 50% of their total sales always. But they are working hard on motorcycle front as well. Some good launches in the last year like Dream Yuga, CBR150 have taken their bike sales up by 30.69% as compared to February 2012. Overall Honda sold 2,28,444 two-wheelers in February and total 4,58,748 units in first two months of 2013.

TVS - After the entry of many new competitors in the market, TVS failed to keep up with them and consistently lost their sales volumes to others. In February they managed to sell a total of 1,60,895 units of 2-wheelers and a total of 3,32,408 units in first two months of 2013. Their scooter sales continues to decline as they have not launched any new scooter after Wego. Let’s see how the recently launched Phoenix 125 and upcoming Victor helps TVS to gain back sales volume.

Suzuki - An entry level commuter bike is a must have product for every company in order to grow, which can be seen with rising sales of Suzuki after the launch of the Hayate. Although they have not released the sales figures for February, we have assumed it to be 38,000 units.

Yamaha - This is the only company which has recorded growth in MoM and YoY basis. Yamaha always keeps on refreshing their motorcycles with some new additions and fresh graphics which seems to be working well for them. Also addition of scooters to their product line up has helped them a lot to attract new customers. Overall, Yamaha Motorcycles managed to sell 32,097 units in February and a total of 61,882 units in the first two months of 2013.

Mahindra 2-wheelers - have not released their total sales figure for February. They have sold 4010 units of scooters and we are assuming some units of bikes being sold and hence total sales figure for them is taken as 6000 units. After a jerky start, Mahindra 2-wheelers is trying hard to regain its lost ground by launching new products. But the efforts taken by their marketing team are falling very short. Because very few people might be knowing that Mahindra has launched new bike called Pantero or a scooter called Rodeo RZ. This has to be changed if Mahindra 2-wheelers wants to establish themselves in the competitive Indian motorcycle market.

Two Wheelers Sales Figures February 2013 Rankings

Two Wheelers Sales Figures February 2013 Main

Two Wheelers Sales Figures February 2013  PieChart

Things to Look Out For -

  • Honda will launch a new motorcycle on 11th March, which is likely to be the CB150R Streetfire.
  • Suzuki is rumoured to launch the GW250 in India later this year, will it impact other 250cc offerings?
  • Yamaha is going to launch a new 125cc scooter by June 2013.
  • TVS is working on bringing a 125cc scooter, along with the Qube Hybrid.
  • Duty hike on 800cc plus motorcycles from 60% to 75%, will it spur manufacturers like Suzuki, Yamaha and Honda to go the CKD route for their litre class bikes?

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  • Makarand,Pune

    At last you have poseted the article.Thank you very much and now please do not discontinue it like before infact timely upgrade it.All the best to MB team.

    • http://www.motorbeam.com/ Faisal Khan

      Thanks Makarand, we have to make some assumptions and some companies don’t reveal figures sometimes.

  • DANGERDAYA

    guys its not as detailed as you did for cars. we want bike wise sales, or category wise sales, not just company wise sales. because thats one of the things a buyer wants to know. whether the bike he wants to buy is selling well or not. please if possible post the sales of bikes above 150cc…..

    • http://www.motorbeam.com/ Faisal Khan

      Dangerdaya, bike manufacturers don’t reveal bike wise sales. We can’t do anything about it.

  • Ben

    Surprising to see yamaha behind suzuki. Even after hiding its presence in India for 4 years due to its ex partner tvs, suzuki is growing quickly in India. People didnt forget the max100r days.

    • http://www.motorbeam.com/ Faisal Khan

      Ben, its because of the Hayate which is doing well.

  • paturi

    sir,
    please post sales analysis every month, it is quite interesting

    • http://www.motorbeam.com/ Faisal Khan

      Paturi, we will try our best.

  • Akash

    Nice…. Thanx….

  • akash

    hey….. anyone knows about VIBGYOR motors :D

    • http://www.motorbeam.com/ Faisal Khan

      Akash, yes they are Kolkata based.

      • naveen

        How come faisal ? Splendor X Pro is costlier than top end dream yuga and you are saying its costly ??? Maestro is almost 2K costlier than activa still its an instant hit despite of so many scooter available in market. not to forget honda as an individual entity is operating in india over decades & what the hell have the achived ? selling some 30k extra units and posting some 40~50% sales increase over previous year ? lets see this year what they will post as now the sales of them are now stagnent at 2~2.2L :D

        • http://www.motorbeam.com/ Faisal Khan

          Naveen, Hero is expensive as they offer more features. Like in the Maestro’s case, its the digital console, which is not there on the Activa.

  • Amit

    despite having many scooters & bikes from 100cc to 1000cc, honda is unable to beat bajaj. good work bajaj. only bajaj should launch scooters. honda bike sales now stagnent between 1~1.2L even after launching much publisied yuga & twisster. how much did bajaj sold pulsar 200ns ? now a days i am seeing lots on road. great to hear another janapani tel is launching a bulshit called 250cc insuma. its another crap to feature 2 exhaust instead of two spark plugs :D its headlamp look like a ass of a pig :D

    • Akash

      Friend, Honda will beat both hero and bajaj in coming years. Its just starting. After parting with hero, tvs is gone behind… What honda needs to do is 100% localisation and reduce the price of all its products….

      • amit

        friends, all commuter segments have high level of localisation and are priced very competitively. now they have to launch more products. for instance if you see they have just manage to sell 30~35k more bikes than previous year despite of 2 commuter offering,2 125cc,3 150cc bikes that too priced very competitevely. they have almost bikes in all segment from 100 to 250cc and most of them are flops. they have only one hit honda have is activa. honda is able to sell only scooter and that too is now declining. they need to bring some ultra cost bike at 25~30k price. that is the last option.

    • http://www.motorbeam.com/ Faisal Khan

      Amit, Honda problem is high pricing.

  • Naveen

    true…honda products except activa are big failure. They cant match with bajaj. Dream yuga is a good example of failure some selling like platina to which bajaj dont even bother..forget discover

  • Akash

    Yaar tum log to honda ki bajaane me lage hue ho…. Are me to keh raha hu ki honda ke price bahut jyada hai…. :-/
    honda ki cbr achhi hain bas… Price ko maro goli…

  • pravin

    fgd

  • Chakshul

    Honda is gaining the market only because of their scooters ! They can never Beat our INDIAN BAJAJ in terms of bikes.

    • RIJU H DAS

      Chakshul, honda’s scooter sales now declining. If they are getting the market share, which means there bikes are going well.

  • Gurcharan Singh

    Hello Guys,
    I have to gift a scooty or scootret to my wife… Will you be kind enough to share your inputs in this… like as to which is good buy & also what are the pros & cons of it.

    Regards / Gurcharan