The Dominar 400 is seeing around 20% sales from Royal Enfield customers.
Royal Enfield vs Bajaj Auto isn’t something many of us imagined would happen considering the British brand makes only cruiser motorcycles with a retro appeal while the Pulsar maker is focused on modern motorcycles with performance, technology and features being at the forefront.
When Bajaj Auto first decided to launch a cruiser motorcycle, it called it the Pulsar CS 400 but it was only later that they thought of eating Royal Enfield’s pie in the Rs. 1-2 lakh segment where the Bullet maker enjoys majority market share. Thus, the name was changed to Kratos 400 and then Dominar 400.
Now that the Dominar 400 has proved itself in the market by outselling Royal Enfield’s 500cc bikes, Eric Vas, President (Motorcycle Business), Bajaj Auto has revealed that 20% sales are coming from customers of the British brand. The company says that Royal Enfield owners have either sold their bikes to buy a Dominar or bought the flagship Bajaj as their second bike.
He also revealed that not a single buyer of the Dominar is a first time motorcycle owner. With the bike available in 32 cities, the Dominar is yet to reach the majority but the company is targeting to reach 110 towns by 1st April. By the end of next month, the Dominar 400 will be available in 200 cities and 300 towns in the next fiscal.
Production capacity will be hiked to 6000 units in the next financial year while the target is to manufacture 10,000 units a month by September, catering both to the domestic as well as the export markets. The segment sees sales of 65,000 units a month, expected to increase to 85,000 units in the near future.
Bajaj Dominar 400 Sales
– 20% sales are coming from RE customers
– No Dominar 400 buyer is a first time motorcycle owner
– The company aims to produce 10,000 units a month