As a part of its marketing initiative, Avis India, has signed a joint marketing promotion with Ford India to increase awareness about self-drive holidays within India. The Avis India Self Drive Himalayan and Desert Expedition offers its top-end automatic transmission Ford Endeavour 4×4 at Rs 2500 per day for self-drive holidays. The marketing plan includes e-marketing initiatives, SEO and outdoor branding which includes Lift Doors, Wall Panels, Scrollers and Parking Ramp in various DLF Buildings across DLF and Gurgaon and will soon be taking the same across various locations of Delhi, Bangalore and Chennai.

The cars are also equipped with GPS devices and baby seats which come at an extra cost. Destination guides and a medical kit come along with the cars. Avis India ensures that the overall holiday experience is hassle free. The cars are also comprehensively insured and have a valid rent-a-cab license for self drive. Avis in India offers chauffeur and self-drive services across a wide range of cars including Economy Segment (Suzuki Wagon R), Mid Segment (Suzuki Swift Dzire, Ford Fiesta & Honda City), Premium Segment (Toyota Corolla, Toyota Camry, Mercedes E and S class) and MUV/SUV (Toyota Innova, Ford Endeavour & Mitsubishi Pajero).