A recent survey conducted by Bajaj Discover and IMRB concludes that married couples find bike rides more romantic over dining outdoors or going for movies.
The busy lifestyle these days has very little room for everyone to spend quality time with their loved ones, especially for young married couples. On the occasion of World Marriage Day (8th February), Bajaj has released findings from the Bajaj Discover and IMRB survey which concludes this very issue between young married couples across India that want the ‘zing’ back in their relationships.
The survey concluded that Indian couples find a long ride on a motorcycle to be more romantic instead of dining outdoors for dinner, going to movies or spending quality time at home. A first-of-its-kind survey states that couples tend to feel close to their partners when on a bike. Unfortunately though, the survey also concludes that these romantic bike rides have seen a 45 percent reduction post marriage.
Bajaj Auto stated that the ‘married youth’ segment is the biggest target group for the Discover brand and the one-of-its-kind survey was conducted to understand the bike usage habits and the role it plays in their lives and relationships.
Considering the conclusion of young married couples losing their zing post marriage, Bajaj Discover has launched a new initiative called ‘Zing Zong Ride’ contest wherein eight couples will ride a total 3000 kms and make a heart shape on the map of India. The campaign will give a chance to these young couples to reignite their romance and understand the importance of the partner and improve their quality of life. Couples who wish to participate can register themselves HERE.