The competition is just getting tougher day by day with a series of launches by the Auto Giants, BMW, Mercedes-Benz and Audi. Products have been lined up and the next few months will witness the players competing with one another aggressively, trying to take hold of every segment they are into. BMW is all set to launch a range of products in the second half of this year. Starting with the new 3-Series (on the 27th of July), followed by the facelifted versions of the X1 and 7-Series around the festive season later this year.
The new BMW 7-Series gets upgraded features like the new LED headlights, interiors with upgraded optimised sound proofing, improved ride comfort and improvements in safety technology. New design features have been added at the front and the rear. Though dimensions have been changed only marginally, a drop in the height by 8 mm provides a better balance of car’s dynamic proportions.
The engine variants include BMW TwinPower Turbo technology featuring twin-scroll turbocharging, High Precision Direct Petrol Injection, Double-Vanos variable camshaft timing and VALVETRONIC fully variable valve timing. All the 7-Series engines team up with an 8-speed automatic transmission and offer reduced fuel consumption. Features like auto start-stop, brake energy regeneration and the second-generation Driving Experience Control switch with ECO PRO mode aid further fuel saving. Likewise the BMW TwinPower Turbo diesel powerplants too showcase the very latest in BMW drive technology.
The new BMW 7-Series carries a multifunctional instrument cluster display which is different from the traditional classic instrument cluster. The basic layout with four circular dials is retained, while a virtually invisible 10.25-inch integrated screen provides an entirely novel and engaging display experience. There is an infrared thermal imaging camera integrated into the BMW kidney grille located at the heart of the Night vision system. This advanced system provides a live video image which highlights any object giving off heat, despite being far.
A number of new mechanisms are housed in the facelift of the BMW 7-Series. Anti-dazzle LED High-Beam Assistant with intelligent control, driving assistant, parking assistant, speed limit info using road sign symbols, the mobile office, split screen display, new generation professional navigation system, BMW ConnectDrive, the PIE menu and a range of safety features makes the new BMW 7-Series a benchmark for the luxury sedan segment. Will it be able to uproot the Mercedes S-Class and Audi A8? Only time will tell.