The Parmigiani Fleurier Bugatti Type 370 watch was named watch of the year 2006 mainly due to its innovative design allowing the wearer to see the time without taking their hands of the steering wheel.
Parmigiani have updated the Bugatti Type 370 watch as a special edition to commemorate the Bugatti Veyron Fbg Par Hermès. The watch is available in a brushed white gold case with a brown dial or a rose gold case with a coffee brown dial which complement the colors of the car. Only twenty of each version will be made and feature a Hermès strap.
Source – Sybarites