Hero Scooter Football TVC Banned By Court [Video]
The Hero scooter TV commercial was banned by the Advertising Standards Council of India and features brand ambassadors Alia Bhatt and Ranbir Kapoor. The...
With Rs. 250 Crores To Tiger Woods, Is Hero Overspending On Ads?
Hero MotoCorp has been spending a lot of money on promotion and its recent deal with Tiger Woods comes across as expensive and probably...
Hero MotoCorp Appoints Tiger Woods As Its Global Brand Ambassador
The endorsement deal will see Tiger Woods promote Hero MotoCorp not only in the US market, but also across the globe for the next...
Hero Commences Sales In Columbia With 6 Models
Hero has commenced sales of its 6 best selling models in Columbia through 120 outlets and is the company’s preliminary step of achieving 1.2...
Hero MotoCorp’s Largest Export Markets Are Sri Lanka & Africa
Hero MotoCorp wants to boost sales in other countries and wants to be a global company. It doesn’t want to rely on the Indian...
Hero & EBR Working On Slew Of Small Capacity Bikes
The HX250R and the Hastur concepts are excellent examples of the new small capacity products that are being worked upon by EBR and Hero...
Magneti Marelli’s Low Cost FI Technology To Debut On Hero Bikes
The low cost fuel-injection technology will debut on a Hero product in early 2015 and will compete against Bosch’s newly developed low cost fuel-injection...
Hero Announces Entry To Europe By End Of 2015 At EICMA
Hero MotoCorp will enter Europe in a phased manner covering Italy, Spain and France initially, followed by Germany and the UK in the second...