The famous range of bikes are all dearer now, with most models, barring Bullet 350, costing up to Rs. 1837/- more.
The bikemaker is on a product development and testing spree and by the looks of it, bike lovers are in for a treat.
The firm is unable to meet demand and is currently sitting on a huge backlog.
As the world changes, brands like Royal Enfield cannot afford to wait or else they will get caught out.
The initiative comes in line with other contactless experiences during the pandemic that the bikemaker has already launched.
Royal Enfield has stated that it expects people to buy 2-wheelers during fears over COVID-19 infection.
As RE is going digital, they want to offer customisation to all buyers with factory fitted accessories and aesthetic updates.