Mahindra has launched the ad campaign for the new XUV500 facelift that features ‘Rocky’ the Cheetah that inspires the SUV’s design.
When Mahindra launched the XUV500 back in 2011, the SUV pretty much made it clear in the first two weeks of launch that it is here to stay. In the past years, the automaker’s flagship offering has grown from strength to strength and so has its association with the Cheetah that forms the inspiration behind the design of the vehicle. Now, four years later the XUV500 has gone under the scalpel for a revised styling and the Cheetah inspired design language has been further accentuated with the contoured lines and some chrome of course.
But that’s not where the Cheetah association ends. With the newest ad campaign, Mahindra seems to have taken a page from the life of Arabs as it shows the “new age” XUV500 being ‘Rocky’ the Cheetah’s ride. The TVC series will follow Rocky on his journey in the vehicle while also discovering the new features of the SUV. Certainly an interesting concept, the ad showcases the new electric sunroof on the XUV500 in addition to the new 7-inch touchscreen unit with navigation, redesigned front grille and contoured bonnet.
In addition, the 2015 Mahindra XUV500 facelift comes with new static bending headlamps, S-shaped LED DRLs, 10-spoke alloy wheels, reverse camera with zoom function; 6-way adjustable driver’s seat, electric sunroof, keyless entry, Voice Messaging System, push button start, logo projection lamps and express up and down driver side window. In terms of power, the 2.2-litre mHawk diesel engine belts out the same 140 BHP and 330 Nm, paired to a 6-speed gearbox but gets enhanced drivetrain ratios as well as an upgraded suspension setup. Fuel efficiency has also improved from the previous 15.1 km/l to 16 km/l on the facelifted model.
Check out the new TVC for the 2015 Mahindra XUV500 facelift below and let us know if you like Rocky or not.
[youtube:https://www.youtube.com/watch?v=DhbBljK5lrQ 540 375]
