Fiat might look dormant in India with no exciting launches happening in this decade but the company has been working hard behind the scenes to set up a vast dealership network. Fiat’s India journey hasn’t been all smooth as the automaker has tied up with companies which did not benefit the Italian marque as much as expected. After breaking ties with Tata Motors for distribution, Fiat went on an aggressive journey of setting up its own network. In just one year, the company has managed to set up 100 independent dealerships across 22 states and 80 cities.
Out of these 100 dealerships, 41 have been opened in the Northern region while 29, 22 and 8 outlets have been opened in Southern, Western and Eastern regions respectively. To celebrate the setting up of 100 dealerships, Fiat has announced a new initiative called “Fiat Century Drive” where the company will launch a digital contest for its fans. Customers will get a Rs. 100/- discount on every Rs. 1000/- spent on workshop labour and a nationwide free check up camp for Fiat cars is being held (for 2 days). Another service offered is Amico which introduces the owner to his vehicle in detail.
We have already shared Fiat India’s plans for 2014. The company plans to launch quite a few vehicles including the debut of Chrysler’s Jeep in the sub-continent. With a good service network and 5-year warranty on cars, the company is sure to attract more buyers to the Italian brand. The next launch for Fiat is that of the Grand Cherokee and Wrangler. These American vehicles will be launched next month and will be showcased at the upcoming Auto Expo. Fiat India has also announced its association with Jaipur Foot to support differently abled people by sponsoring artificial limbs.