A new European marketing campaign from Fiat is one of the coolest we have seen in recent times. In an effort to underscore the safety of the Fiat 500 for both the occupants and animals, Fiat has unleashed a new series of images depicting the retro hatchback in various crash test scenarios.


The interesting part comes from the car’s occupants, which includes a panda bear, a walrus and a couple of penguins. The Fiat 500 has the lowest carbon emission in all of Europe with just 133.7 grams of C02 per kilometer.