Ford India today announced the prices of the Figo for Mumbai. The car undercuts its main rival, the Swift by Rs. 20,000/-With much of the market’s growth in the sub-B segment, Ford deliberately set out to offer a car that was more substantial and generous than other segment offerings. Figo is a game changer for Ford in India and changing customer perceptions about Ford will be one of the major objectives with Figo. Also present at the Ford Figo launch were Gul Panag and Gaurav Kapoor.

2010 Ford Figo Prices (ex-showroom, Mumbai) : –

* 1.2L Duratec LXi – Rs. 3,66,886/-
* 1.2L Duratec EXi – Rs. 4,00,439/-
* 1.2L Duratec ZXi – Rs. 4,19,313/-
* 1.2L Duratec Titanium – Rs. 4,64,401/-
* 1.4L TDCi LXi – Rs. 4,69,643/-
* 1.4L TDCi EXi – Rs. 4,95,857/-
* 1.4L TDCi ZXi – Rs. 5,21,022/-
* 1.4L TDCi Titanium – Rs 5,55,624/-