The promotional brochure of the upcoming Figo Aspire compact sedan has been shared by Ford and it showcases the various different features that the car offers.
The new Ford Figo Aspire compact sedan has got the public pretty excited. Many feel that its design is the main cause for such concern but the overall car also has a certain premium feel to it. Ford seems to have done a stellar job in all aspects with the Figo Aspire and now it ultimately comes down to pricing the vehicle right.
The Figo Aspire is and will be displayed soon across many malls in the capital city of India. Currently shown to prospective buyers at a shopping mall in Gurgaon, the car will later be showcased at DLF Promenade on 30th and 31st May; Select City Walk, Saket on 6th and 7th June; Great India Place, Noida on 27th and 28th June; Ambience, Gurgaon on 4th and 5th July and at Pacific Mall on 11th and 12th July.
The impressive exterior design of the compact sedan is based on Ford’s Global ‘One Ford’ strategy. The muscular front end takes its inspiration from Aston Martin and the car looks well proportioned from all angles. The dynamic design itself gives the Figo Aspire an upper hand against the competition and will make buyers head to Ford showrooms first for sure (I would definitely do so myself!). But it doesn’t end here, the interiors which features a dual tone treatment (on the top Titanium variant) looks quite premium as well. The issue of rear legroom that has often been associated with the American manufacturer’s cars in India has also been well taken care of.
Enough has been said about the Figo Aspire’s features and technology and the same has also been highlighted in the brochure images. Giving direct competition to the Maruti Swift DZire, Hyundai Xcent, Honda Amaze and the Tata Zest, the Ford Figo Aspire will most likely capture a big share in the segment if priced right.