Ford India has brought back its hugely popular next “Midnight Sale” campaign for customers. The “Midnight Sale” will be happening on 13th of May. In the “Midnight Sale” campaign, Ford India dealerships across the country will remain open from 8 a.m. to midnight to encourage customers and their families to come and experience Ford cars. Also, Besides exciting offers, customers also stand to win assured gifts on all Ford cars purchased on the day.
The campaign will be held across all its showrooms across 123 cities nationwide. Ford India is offering special schemes to all customers booking their cars during the ‘Midnight Sale’ as they enjoy the car-buying experience at Ford dealerships at their convenience. Customers will also stand to gain from special interest rates and offers along with assured gifts with the purchase of every new Ford vehicle. Nigel E. Wark, Ford India’s executive director, Marketing, Sales and Service said that this uniquely designed ‘Midnight Sale’ is an initiative to make the car buying experience a more convenient and rewarding one for our customers while allowing them more flexibility.
Wark also added that Through this event, Ford in India is aiming to create an exciting retail experience and give them an additional reason to come and experience the joy of driving a Ford car. Ford is also keeping the online social media in mind and will be offering customers to engage in conversations on online social forums (www.facebook.com/fordindia and www.twitter.com/fordindia) and share their ONE Ford experience as they become part of a much larger Ford community.